Rumors have turned real! Google’s mobile phone platform is on its way to set the market on fire. Popular tech blogs and websites sense that an official announcement from Google is not too far.
Yesterday, Engagdet posted that “We understand that the “Gphone OS” (our name for it, not theirs) began development after Google’s very quiet 2005 acquisition of mobile software company Android, started by Danger cofounder and former-prez / CEO Andy Rubin. At Google, Andy’s team has developed a Linux-based mobile device OS (no surprise) which they’re currently shopping around to handset makers and carriers on the premise of providing a flexible, customizable system — with really great Google integration, of course.”
It’s still not confirmed whether Google will go on the likes of iPhone with a complete hardware + software solution. But it can work with OEMs to put the Google Phone OS on upcoming mobile phones.
TechCrunch says that Google is already in talks with HTC. TechCrunch posted that “The two rumors fit together nicely. Engadget says Google is likely shopping its OS to handset makers. HTC would certainly be one of the manufacturers that they would be talking to. And the huge success of the iPhone may have spurred Google to kick things into high gear. That would involve adding a lot of new people to the team, and the leaks we’re starting to see are the predictable result.
Google’s effort is different than the iPhone. They look to be focused mostly on the OS and layering Google applications like Maps and Gmail on top of that, while simultaneously talking to device manufacturers about a number of devices. Apple, instead, took a much more holistic approach in creating the iPhone. Google’s product likely won’t appeal to the mainstream audience that the iPhone attracts…but it probably won’t have a $500 price tag, either.”
Moreover, it seems even Yahoo is working on its own Phone! An announcement from Yahoo is also expected soon.
It’s going to be a war in mobile handset arena. With Apple, Google, Yahoo entering the field, I am not sure what players like Nokia, Motorola and Samsung are planning to do. One thing is for sure, that traditional players like Nokia and Motorola need to shed their flab and innovate. Else, their Doom’s day is not far.