Orkut’s features are increasingly becoming India centric. Orkut is now available in 5 new Indian languages: Hindi, Bengali, Marathi, Tamil, and Telugu. No other international language is currently supported.
This shows how important is India for Internet players in the market today. With the Internet penetration set to multiply manifolds, India will be one of the biggest Internet markets in the world in the coming decade. It is predicted that India’s Internet user base will touch 100 million by March 2008, up from the current 40 million. Moreover, social networks and other web 2.0 sites have become a rage in India, especially among the youth. You will see many such sites springing up this year.
Orkut says that “Indians have always been a vibrant part of the orkut community, and we continue to see more Indians joining orkut every day.” Read the entire post here: orkut Blog: orkut in Hindi, Bengali, Marathi, Tamil and Telugu!
Orkut may have lost the race in US to MySpace and Facebook, but its still No.2 in the world with respect to page views. According to a U.S. Comscore report, Orkut receives 38 billion page views per month world-wide. It’s bigger than Facebook which gets 31 billion page views per month. In a post on TechCrunch, Michael Arrington says “Perhaps, somehow, it (orkut) is actually a social networking heavyweight.” Perhaps Mickey needs to get out of his home and take a trip to India. 😉
With Indian Internet user base increasing exponentially and with Orkut’s Indian users growing at a rapid speed, it looks like Orkut will soon be the No.1 in the world. Now, you know why Orkut takes India so seriously???