The likes of global IT giants Apple and Samsung have dominated the Tablet PC market in India. However, 80% of the market still remains untapped, hence, home grown tablet makers are coming up with affordable products to penetrate the market and gain their share of the pie.
These makers include Zync Global, Pantel Technologies, HCL Info systems, Datawind, Spice, Macromax and many more being added to the foray every day. The affordable versions of low-cost Tablets fall in the range of Rs 3,000 to 12,000. Such players have entered the market to deliver products to firms, people and especially education domain that are looking for an advanced technology at an affordable price. Such tablets have quantum scope for growth as new offerings work as a personal entertainment device or can even work as full computing device. The target audience for such players is primarily students and young working professionals, but education sector still remains the primary revenue earner for them.
Introduction of Aakash may not have been a great success in Indian education sector, but it has definitely opened avenues for budget tablets in the market. The industry is observing a drastic scale down of prices from these vendors.
There have also been questions raised upon the sustainability of these companies and devices. Delivery of pre-booked tablets has been a concern in addition to issues around touch, processing and connectivity. Interestingly, manufacturers are trying to work on technology and also are highly focused on increasing sales through various channels, primarily through sales from ecommerce sites like Flipkart.com, ebay.in, letsbuy.com to name a few.
A recent study reveals that both teachers and students think tablets can enrich school learning, with one tablet per student model being executed in most of the schools. Students are increasingly using mobile app to keep up to their coursework. It is forecasted that e-textbooks to account for 11% of text book revenues by 2013.